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SOCIAL MEDIA
Empowering Connections Through Social Media
Social platforms like Facebook, LinkedIn, and Instagram are transforming how businesses connect with audiences in real time. At EWID Communication, we help our clients harness the power of online media by showcasing updates as LIVE snippets across social channels. This approach not only enhances audience engagement but also drives valuable traffic to businesses.
We connect with your audience using a targeted approach to boost engagement, drive traffic, and amplify industry leaders' voices, for our clients.
Cigna Health Insurance
Enhancing Cigna Health Insurance’s Digital Presence
EWID Communication executed successful digital marketing campaigns for Cigna Health Insurance, one of the world's top health insurance companies. Given Cigna’s strong emphasis on digital marketing and online sales, EWID created content-driven digital campaigns aimed at driving valuable traffic and increasing sales conversions. Through compelling social media strategies, EWID ensured Cigna effectively reached and engaged its target audience, strengthening its online presence and market impact.
#GreatIndiaYogaChallenge
Goal : #GreatIndianYogaChallenge was launched on Facebook and Instagram with the goal of creating an emotional connection with prospective audiences. The campaign used recognition as a marketing tactic to engage people across all age groups while positioning Cigna as a company dedicated to promoting holistic wellbeing. Additionally, it aimed to increase likes, followers, and overall engagement on the company’s social media handles.
Achievement : The campaign successfully achieved its objectives by establishing Cigna as a health-focused brand, driving meaningful interactions across platforms, and reinforcing its commitment to holistic wellness. It significantly boosted the company’s social media reach and visibility while fostering audience interest in the brand.
Cigna Health Insurance
#HealthIS
Goal : The campaign aimed to position Cigna as a brand that champions “Health is Wealth”, while incentivizing customers to embrace healthy living. It targeted youngsters between the ages of 20-30, focusing on building a critical mass for the business. Since this age group is less likely to claim insurance, the primary focus was on creating early awareness and promoting the importance of health insurance.
Achievement : 
The campaign set an awareness KPI with a target reach of 150,000 and an engagement KPI of at least 5,000 social interactions (likes, shares, and comments). The actual results far exceeded expectations, with social engagement reaching 8,512 interactions, surpassing the original KPI. This success helped establish a strong digital presence and increased interaction with the target audience.
FlyNow Aviation
Enabling FlyNow Aviation’s Middle East Expansion and Boosting the Nascent eVTOL Industry
EWID communication played a crucial role in FlyNow Aviation’s market entry into the Middle East. FlyNow, an innovative Austrian startup, targeted the Middle East for expansion—an unfamiliar market where they had no existing network or connections. To bridge this gap, EWID Communications developed a holistic communication strategy, reinforced by targeted social media outreach.
Focusing on LinkedIn and X, this approach effectively engaged regulators and investors, not only enhancing FlyNow Aviation’s visibility but also supporting the growth of the emerging and still-developing eVTOL industry in the region. By positioning FlyNow as a key player, EWID GmbH contributed to shaping the conversation around urban air mobility and fostering a stronger ecosystem for innovative aviation solutions in the Middle East.
Goal : 
The social media outreach targeted stakeholders across various industries, including investors, decision-makers, regulators, and prospective infrastructure players, via X and LinkedIn. The objective was to garner support for the growing passenger drone ecosystem.
Achievement :
 Organic engagement on social media increased by 130%, leading to the successful attraction of targeted investors and regulators from Austria, the Middle East, and the US. This engagement directly contributed to a 60% conversion rate for media opportunities, driving meaningful connections and advancing the growth of the passenger drone ecosystem.
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